Open the Retention report
Click Reports in the sidebar and select Retention. The report uses the same date range, grouping, location, and staff filters as the other report pages.
Read the lifecycle metrics
The summary cards show New customers, Returning customers, One-time customers, and Repeat booking rate.
Each value is compared with the previous equivalent period. Use the information tooltip on a metric when you need its definition.
Compare trend and lifecycle mix
The retention trend compares new and returning customers over time. The lifecycle mix chart shows how the selected customer population is distributed.
Use the cohort table
Each cohort groups customers by their first booking period. Later columns show the percentage who returned in each following period.
Look for cohorts that retain better after a schedule, onboarding, or promotion change, then compare the conditions that may have caused the difference.